Job Details

A company is looking for a Vice President of B2B Marketing, responsible for driving demand and revenue growth across employer and health plan segments.Key ResponsibilitiesDefine and execute the B2B marketing vision and roadmap aligned with company growth and revenue goalsEstablish and leverage marketing analytics to track initiative ROI and optimize marketing funnel performanceBuild, lead, and scale a high-performing B2B marketing organization while managing budget allocationRequired Qualifications12-15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership rolesProven success in B2B marketing, preferably targeting health plans and employersStrong track record of driving measurable pipeline and revenue growthExperience supporting enterprise sales with complex deal cyclesDeep familiarity with supplemental benefits, digital health, or population health solutions preferred